Super Unibody Design and Edgeless Display offers extraordinary visual experience, with innovative photography features that push boundaries for the future of smartphones
Video link: https://youtu.be/Nzm1aojN2QU
Today, vivo unveils the third generation of its APEX concept smartphone – APEX 2020.
Known for its iconic innovation, APEX 2020 builds on the success of its previous generations to feature more cutting-edge technologies, showcasing Vivo’s continuous pursuit of head-turning aesthetics. This flagship product displays a breakthrough in visual effects that is based on vivo’s deep consumer and smartphone industry insight. APEX 2020 is truly a revolutionary manifestation of vivo’s exploration of future smartphone design.
APEX 2020 has a 120° FullView Edgeless Display that removes side
edges and bezels from the front view. With the In-Display Camera and
Wireless Super FlashCharge 60W, APEX 2020 has a Super Unibody Design
with no openings.
vivo also successfully embedded a gimbal-like support structure into APEX 2020’s main camera, which is equipped with a 5x-7.5x Continuous Optical Zoom.
This feature showcases vivo’s latest achievements and plans to offer
extraordinary visual effects and enhanced future photography.
Harry Hong, General Manager of Product, vivo said, “APEX is never a
mere ‘concept’ or a glimpse of ‘imagination’. It’s a creation that goes
beyond any previous experience brought by mobile technology. Through
APEX 2020, we are proud to see vivo’s vision come to life as a
technology company that continues to push the boundaries of mobile
technology and explores what lies beyond the ordinary. It also showcases
our ambition to achieve our aspirations with each step. vivo will
continue to put APEX’s innovative technologies into practice, allowing
more consumers to be empowered by such technology.”
120° FullView Edgeless Display, Pushing the Boundaries Further
APEX 2020 has carried on vivo’s pursuit for a truly FullView Display
and Super Unibody design. It is clad in a 6.45-inch curved display
bending at an angle of up to 120° on both sides that help remove side
edges and bezels from the front view, resulting in an ultra bezel-less
For both aesthetic and practical considerations, physical buttons are
replaced by a virtual pressure-sensing button. APEX 2020 is another
perfect fusion of visual effect, natural touch, and human-device
In-Display Camera, Visualizing the Invisible
The In-Display Camera of APEX 2020 unleashes the new possibility of a non-mechanical front camera. The ‘invisible’ front camera presents a Super Unibody design with no openings and expands the internal space.
Through innovation in screen pixel layout and circuit design, APEX
2020 has successfully increased the light transmittance of the screen
right above the front camera to 6 times compared to the other part of
the screen. This has effectively reduced optical interference,
diffraction, and stray flashes through a series of algorithm
optimizations that enhance photography quality. The 16MP front camera
features a 4-in-1 super-pixel photosensitive chip, realizing the
innovation of capturing clear images with the In-Display Camera.
5x-7.5x Continuous Optical Zoom – High Resolution + High Image Quality, Recording A Clearer World
Currently, almost all high magnification zoom solutions in the
industry depend on hybrid zoom. As different fixed magnifications need
to be integrated with digital algorithms for output, there lies a
possible compromise in the resolution and image quality.
APEX 2020 comes with Continuous Optical Zoom, becoming the world’s
first smartphone equipped with high-magnification continuous zoom. It
can achieve continuous optical zoom under high magnifications between
5x-7.5x and produce high-quality images rather than filling focal
lengths through digital magnification. It enables users to preserve the
clarity of all moments by effectively enhancing every detail.
APEX 2020 is equipped with a ‘4-group lens combination’ with two groups fixed and two groups movable, to achieve a high-magnification continuous zoom and real-time focus, all at once. With the support of a periscope structure, the entire module is only 6.2 mm thick, thus making it possible for a professional-grade lens to be incorporated into the APEX’s ultra-thin body. vivo has also incorporated a leading multi-frame algorithm so that everything can be captured easily in a single frame, regardless of the distance.
Gimbal-Stabilizing Main Camera – Stable Mechanical Structure and Enhanced Night Photography
With the arrival of 5G, creating smartphone video content has become
an even bigger priority. To fulfill users’ demand to record daily life
anywhere, anytime, vivo has successfully embedded a gimbal-like support
structure into APEX 2020’s main camera after various experiments.
It achieves optical stabilization in the front-back and left-right
inclined directions with enhanced performance. Lab tests demonstrate
that compared to the traditional OIS system, APEX’s stabilization angle
is extended by 200%. Also, image integrity is preserved to a greater
This feature greatly reduces the blurring caused by a shaky hand.
Users can also enjoy smooth videography. There is no need to bring other
equipment as this handset is readily available for users to capture all
those wonderful moments. The stable handheld shooting also extends the
exposure time by a par which, adds to APEX 2020’s capacity for night
vivo Wireless Super FlashCharge 60W, Challenging the Boundaries
The APEX 2020 features vivo’s revolutionary Wireless Super FlashCharge 60W, which recharges a handset with a 2000mAh battery in only 20 minutes, offering a faster charging experience than conventional wired flash charging.
To add more, APEX 2020 is also equipped with innovations such as the
3rd Generation Screen SoundCasting Technology, Instant Photobomb
Removal, and Voice Tracking Auto-Focus. APEX 2020 brings an all-rounded
user experience and endless surprises to the smartphone industry and
APEX 2020 website: https://www.vivo.com/en/activity/apex2020